Under Armour to Outfit U.S. Flag Football Teams When Sport Makes Olympic Debut in 2028

Under Armour and USA Football have announced a new multi-year partnership running through the 2028 Summer Olympics in Los Angeles. As part of the agreement, Under Armour will become the official and exclusive uniform, apparel, and footwear partner for USA Football and the U.S. men’s and women’s national flag football teams. The partnership comes as flag football prepares to make its Olympic debut at the 2028 Games, highlighting the sport’s rapid global growth. Both organizations say the collaboration will help expand football opportunities from the youth level to elite national competition while continuing to support the growth of women’s flag football nationwide.